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Behind the scenes at premiere of
"Desi: South Asians in New York"

WNET-13, New York

Tuesday, March 14, 2000
8-9:30 p.m.
Repeated: 9:30-11 p.m.

A group of South Asian Journalists Association members and friends were present at the first broadcast of "Desi: South Asians in New York," a landmark documentary celebrating the South Asian community in the New York area. Some SAJA folks were interviewed during the live pledge breaks and almost all manned the pledge phones along with the regular volunteers.

Thirteen's site:

Article about the show

Press contact for show:


Pledges during "Desi"
March 14, 2000
Total callers:
8-9:30 pm:
9:30-11 pm:
Total pledges:
Source: WNET


Bill Baker, president of WNET, with Sreenath Sreenivasan, co-founder of SAJA.
PHOTO: Julie Adams

Preeta Bansal, solicitor general of New York state, was among those interviewed live.

WNET's Betsy Ashton talks to sitdown comic Aladdin.

Krishna Iyer, John Laxmi and Dana Sahi answer phones during a pledge break.

Columbia journalism student Julie Adams takes a viewer pledge.

Krishna Iyer and Dana Sahi work the phones.

Some of the volunteers with Bill Baker

Scenes around the studio