• In the digital world, headlines, blurbs and captions are more important than ever before.
• Justify every pixel; make every word count.
• Don't sacrifice quality or accuracy for speed.
• Imagine the words displayed on a RSS reader, Blackberry dislay, e-mail inbox.
  Do they grab you? Are they compelling?
• Label everything. Where are you taking me? What will happen when I get there? If multimedia is going to launch, let me know.
• Be as specific as you need to be to convey the location and background of the story.
• Don't forget the credits!
• Chip Scanlan talks about telling your story in six words. Great exercise for the web, too.

For an exercise, see these award-winning print headlines - how would they be different on the web than in print?

American Society of Copy Editors
ACES 2004 headline contest winners
ACES 2003 headline contest winners

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