MEDIA STRATEGIST

Renée Edelman is a longtime public relations executive, specializing in digital media and technology clients. She heads the Technology/Financial Communcations practice in New York of PR21, Inc., the world's fifth largest independent public relations firm. She works with both emerging growth and multinational companies as well as nonprofits--to advise them on competitive positioning and help them communicate their story to the media. Clients include Oracle Corp., Alloy, Inc. and Cablevision's Mag Rack. She also represented Hachette Filipacchi Media, including ELLE.com, ELLEgirl.com and CarandDriver.com.

In February 1998, Renee helped found PR21 as a full-service communications company, with a focus on technology and the Internet, and part of the Daniel J. Edelman global network. During the late 1990s, she worked with Lou Dobbs, managing editor of CNNfn, to position him as a leading Internet executive; and online communities pioneer David Bohnett, founder of GeoCities (later sold to Yahoo!). For five years, she led PR21's pro bono public relations program for the New York New Media Association (NYNMA).

Previously, she worked for 12 years at Edelman, the world's largest independent public relations firm, where she handled national media relations with global businesses using technology and technology companies, including UPS, Gartner Group, Adobe, Oracle and Fujitsu America.

Before working in public relations, she spent six years as a journalist at Women's Wear Daily, The Home News, New Brunswick, N.J. and the New York Daily News.

She graduated with an M.S. in 1980 from Columbia University's Graduate School of Journalism. She received a B.A. in English in 1977 from Yale College.